A cross validation of Consumer-Based Brand Equity models: Driving customer equity in retail brands

被引：108

作者：

Cifci, Sertac ^{[1
]}

Ekinci, Yuksel ^{[2
]}

Whyatt, Georgina ^{[3
]}

Japutra, Arnold ^{[4
]}

Molinillo, Sebastian ^{[5
]}

Siala, Haytham ^{[6
]}

机构：

[1] Abant Izzet Baysal Univ, Bolu, Turkey

[2] Univ Reading, Reading RG6 2AH, Berks, England

[3] Oxford Brookes Univ, Oxford OX3 0BP, England

[4] Tarumanagara Univ, Daerah Khusus Ibukota Ja, Indonesia

[5] Univ Malaga, E-29071 Malaga, Spain

[6] Univ Roehamton, London, England

来源：

JOURNAL OF BUSINESS RESEARCH | 2016年 / 69卷 / 09期

关键词：

Consumer-Based Brand Equity (CBBE); Brand satisfaction; Service quality; Fashion retail industry; Private labels (PL); PRODUCTS; BENEFITS; BEHAVIOR; QUALITY;

D O I：

10.1016/j.jbusres.2015.12.066

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The Consumer-Based Brand Equity (CBBE) literature has, in recent years, introduced various CBBE models. This study aims to compare the validity of the two prominent CBBE models in the retail industry; those introduced by Yoo and Donthu (2011) and Nam, Ekinci and Whyatt (2011). In order to make this comparison, the study collected data from Turkish (n = 285) and Spanish respondents (n = 236) who had experience with global fashion brands and Private Labels (PL). The findings of the study suggest that Nam et al.'s (2011) CBBE model has better validity than Yoon and Donthu's (2011) model. When brand awareness is included in Nam et al.'s model, the psychometric properties of the model improve and outperform the two models. The study discusses the theoretical contributions and managerial implications of the research. (C) 2016 Elsevier Inc. All rights reserved.

引用

页码：3740 / 3747

页数：8

共 50 条

[1] CONSUMER-BASED BRAND EQUITY: BENCHMARKING THE PERCEIVED PERFORMANCE OF BRANDS
Porto, Rafael Barreiros
[J]. REVISTA BRASILEIRA DE MARKETING, 2019, 18 (04): : 51 - 74
[2] Consumer-based brand equity and consumer-based brand performance: evidence from smartphone brands in the USA
Yang, Deli
Sonmez, Mahmut
Gonzalez, Mario
Liu, Yi
Yoder, Carol Y.
[J]. JOURNAL OF BRAND MANAGEMENT, 2019, 26 (06) : 717 - 732
[3] Consumer-based brand equity and consumer-based brand performance: evidence from smartphone brands in the USA
Deli Yang
Mahmut Sonmez
Mario Gonzalez
Yi Liu
Carol Y. Yoder
[J]. Journal of Brand Management, 2019, 26 : 717 - 732
[4] A cross-national validation of the consumer-based brand equity scale
Buil, Isabel
de Chernatony, Leslie
Martinez, Eva
[J]. JOURNAL OF PRODUCT AND BRAND MANAGEMENT, 2008, 17 (06): : 384 - +
[5] "Regions" as brands: an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
Hall, John
Wong, Ho Yin
Lockshin, Larry
Zheng, Yunen
Thaichon, Park
[J]. ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, 2024, 36 (02) : 457 - 479
[6] A Cross Validation of Consumer-Based Brand Equity (CBBE) with Private Labels in Spain
Molinillo, Sebastian
Ekinci, Yuksel
Japutra, Arnold
[J]. ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING, 2015, : 113 - 125
[7] Consumer-based brand equity and brand performance
Oliveira-Castro, Jorge M.
Foxall, Gordon R.
James, Victoria K.
Pohl, Roberta H. B. F.
Dias, Moema B.
Chang, Shing W.
[J]. SERVICE INDUSTRIES JOURNAL, 2008, 28 (04): : 445 - 461
[8] ANTECEDENTS OF CONSUMER-BASED ELECTRONIC RETAIL BRAND EQUITY: AN INTEGRATED MODEL
Butt, Muhammad Mohsin
Yu Yingchen
Mohd-Any, Amrul Asraf
Mutum, Dilip S.
Ting, Hiram
Wei, Khong Kok
[J]. ASIAN ACADEMY OF MANAGEMENT JOURNAL, 2018, 23 (02) : 69 - 99
[9] CONSUMER-BASED BRAND EQUITY: A CROSS-CULTURAL PERSPECTIVE
Ioannou, Myria
Rusu, Olga
[J]. 3RD ANNUAL EUROMED CONFERENCE OF THE EUROMED ACADEMY OF BUSINESS: BUSINESS DEVELOPMENTS ACROSS COUNTRIES AND CULTURES, 2010, : 525 - 538
[10] Developing an Emic Scale on Consumer-Based Brand Equity for Packaged Food Brands
Shaikh, Javed M.
Arora, Swapan Deep
Vatavwala, Sanket
[J]. JOURNAL OF FOOD PRODUCTS MARKETING, 2024,

← 1 2 3 4 5 →