THE INFLUENCE OF SOCIAL PRESENCE ON ONLINE PURCHASE INTENTION: AN EXPERIMENT WITH DIFFERENT PRODUCT TYPES

被引：0
|
作者：
Botha, Elsamari [1 ]
Reyneke, Mignon [1 ]
机构：
[1] Univ Cape Town, ZA-7700 Rondebosch, South Africa
来源：
LOOKING FORWARD, LOOKING BACK: DRAWING ON THE PAST TO SHAPE THE FUTURE OF MARKETING | 2016年
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中图分类号：
F [经济];
学科分类号：
02 ;
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页码：180 / 183
页数：4
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