Tourists perceived destination competitiveness: A case of Langkawi Island, Malaysia

被引：0
|
作者：
Zainuddin, Z. [1 ]
Radzi, S. M. [2 ]
Zahari, M. S. M. [2 ]
机构：
[1] Tourism Malaysia, Putrajaya, Malaysia
[2] Univ Teknol MARA, Fac Hotel & Tourism Management, Shah Alam, Malaysia
来源：
THEORY AND PRACTICE IN HOSPITALITY AND TOURISM RESEARCH | 2015年
关键词：
Tourist; perceived destination; competitiveness; behavioral intention;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Destination competitiveness has become a critical issue and creates increasingly challenging in tourism market. A successful tourism destination should embrace an integrated approach towards the many components of the tourism system and competitive advantage of a destination is closely relates to the quality of the product offered, which means the quality of tourist experience provided by the destination. This research note discussed the tourism destination competitiveness and highlight the Langkawi Island as one of competitive tourism destination in Malaysia as a case study which is still under investigation.
引用
收藏
页码：289 / 292
页数：4
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