engineering reverse innovations Principles for creating successful products for emerging markets

被引：0
|
作者：
Winter, Amos [1 ]
Govindarajan, Vijay [2 ,3 ]
机构：
[1] MIT, Dept Mech Engn, Global Engn & Res Lab, Cambridge, MA 02139 USA
[2] Tuck Sch Business Dartmouth, Hanover, NH USA
[3] Harvard Univ, Sch Business, Cambridge, MA 02138 USA
来源：
HARVARD BUSINESS REVIEW | 2015年 / 93卷 / 7-8期
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D O I：
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中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
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页码：80 / 89
页数：10
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