The comparison between the attitudes of employees and clients towards organizational intelligence (case study: Isfahan General Directorate of Sports and Youth)

This study was conducted in 2013, aiming to compare the attitudes of employees and clients towards organizational intelligence of Isfahan General Directorate of Sport and Youth. The current study is applied in terms of goal, descriptive in terms of nature and survey in terms of data collection. Based on Krejcie & Morgan table for sample size determination from a given population, 123 samples of employees were selected. Due to the comparison between the attitudes of employees and clients, 123 clients were also selected through simple random method. The measurement tool in this research was standard questionnaire of organizational multiple intelligence (Aghahosseini, 2010). To determine the validity of it, the experts and professors of physical education and sport sciences as well as management and planning were consulted. Hereby, the content validity of questionnaire was confirmed. The reliability of it was also calculated through Cronbach's alpha coefficient as 0.87. The descriptive and inferential statistical methods were utilized for data analysis using SPSS software in error level of 0.05. The results of study indicated no significant difference between the attitudes of employees and clients towards organizational intelligence of Isfahan General Directorate of Sport and Youth (P=0.651). According to the employees, the components of systematic intelligence, emotional intelligence, cooperative intelligence and educational intelligence were upper than average level except operational intelligence which was less than mean level (P=4.473). According to clients, all components in Isfahan General Directorate of Sport and Youth were upper than average level but there was no significant difference between the attitudes of employees and clients in any of components of organizational intelligence (P=0.05).