Parental imagery vividness: Gender differences and relationships to emotional closeness

This research was an investigation of the vividness with which individuals see their parents in different situations. In 3 studies, the Vividness of Visual Imagery for Parents Questionnaire (VVIPQ; S. J. McKelvie, 1998a) was completed by university undergraduates (201 women, 167 men). Visual imagery of mothers was reported to be more vivid than that of fathers, but only by the female students. For intact families, the female students also reported more imagery of mothers than of fathers, whereas the male students reported more vivid imagery of fathers than of mothers. However, for divorced or separated families in which individuals spent more time with their mothers, both men and women rated their mothers more vividly than their fathers. More vivid imagery was positively related to reported emotional closeness to parents and to more vivid imagery for general scenes. VVIPQ scores were associated with social desirability but were not related to measures of response leniency or general intelligence. Split-half reliability of the VVIPQ was very good, and both test-retest and alternate-format reliability were acceptable. The correlational evidence supports the construct validity of the VVIPQ, which is a promising tool for studying parental imagery.