Knowledge Management And Learning Capability To Enhance Organizational Innovativeness

XXI century is witnessing the rise of innovation and innovativeness as one of the main drivers of industrial competition. Innovation becomes increasingly crucial in creating and maintaining an organization's competitive advantage, as well as its contributions to growth and wealth [i]. In other words innovation itself is a strong competitive strategy to achieve world-class manufacturing and servicing status and compete effectively in global markets [ii]. Learning capabilities of a firm in context of knowledge management are claimed that as one of the main drivers of innovativeness. Even there are some efforts to consider these concepts together; they are mostly studied as separately in today's "management theory jungle". Thus, this paper aims to offer a holistic approach for building organizational innovativeness on the basis of Knowledge Management (KM) and Organizational Learning Capabilities (OLC). (C) 2011 Published by Elsevier Ltd. Selection and/or peer-review under responsibility 7th International Strategic Management Conference