Impact of Social Media on Student's Academic Performance in Higher Education Institution

Social media has emerged as one of the platforms used for teaching and learning within institutions of higher learning in contemporary times. This study was conducted to assess the impacts of using social media for teaching and learning. The study also investigates the challenges faced in implementing social media in teaching and learning in higher education institutions and provides recommendations for this challenge. The mixed research methodology was applied, and data were collected from 100 students drawn from the first year to fourth year (Honours). Descriptive statistics were used as the primary data analysis method, and thematic analysis was used to analyse qualitative findings. The study concluded that social media positively impacts students' academic performance, efficiency, and productivity and is easy to use in teaching and learning. The study recommended that there should be initiatives to ensure that all students are provided with internet and laptops for effective online teaching and learning.