Characteristics from the social construction of 'self' and of 'others' in Bosnia-Herzegovina show that the creation of a positive self-image in this post-war society is strongly connected with collective self-victimisation of one's own in-group. An objective hermeneutical analysis of narrative interviews conducted with Bosniaks, Bosnian Croats, and Bosnian Serbs reveals five self-victimisation strategies: Two dissociative strategies, which conspicuously reproduce the dichotomy of victim and perpetrator along ethnic lines and candidly reinforce the ethnic boundaries - moral alchemy and double relativisation - and three strategies, which seem to transcend the boundaries between ethnic in-group and out-group - the associative strategies of subjectification of war, the externalisation of responsibility, and silence. A subsequent contextualisation of the identified strategies indicates, however, that, ultimately, associative strategies are equally conducive to the further manifestation of ethnic boundaries.