Research on enterprise dynamic competitive strategy based on customer value creation

被引：0
|
作者：
Huang Tihong [1 ]
机构：
[1] Wuhan Univ Technol, Wuhan 430070, Peoples R China
来源：
PROCEEDINGS OF THE 2ND INTERNATIONAL CONFERENCE ON PRODUCT INNOVATION MANAGEMENT & THE 3RD INTERNATIONAL CONFERENCE ON VALUE ENGINEERING | 2007年
关键词：
competition; customer's value space; value creation; competitive strategy;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Competitive strategy is very important for the development of enterprises. Based on the comparison of four kinds of competitive strategic thoughts, this paper has discussed a new thought that is based on the creation of customer's value. The mechanism of forming enterprise's competitive advantages, the strategic logic, the process of formulating strategies based-on the thought of value creation is detailed. And the strategic models that enterprise can choose to implement in the fierce competitive age are put forward too.
引用
收藏
页码：59 / 64
页数：6
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