On Applications of Art of Chinese Minorities in Brand Localization Taking the design of a luggage enterprise as an example

被引：0

作者：

Liu, Miao ^{[1
]}

Chen, Rui ^{[1
]}

机构：

[1] East China Univ Sci & Technol, Sch Art Design & Media, Shanghai, Peoples R China

来源：

PROCEEDINGS OF THE 12TH INTERNATIONAL SYMPOSIUM ON VISUAL INFORMATION COMMUNICATION AND INTERACTION, VINCI 2019 | 2019年

关键词：

Brand; Localization; Artistic elements; She nationality ribbons;

D O I：

10.1145/3356422.3356461

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

This paper is aimed to study the applications of artistic elements of intangible cultural heritage of Chinese minorities in brand-localization. The method is to find out the artistic elements of the intangible cultural heritage of Chinese minorities and its value in brand-localization. Then, focusing on brand-localization and based on a product designed for young man's fashion by Echolac, a brand of luggage, countermeasures will be given. The conclusions are following: With the popularity of "national tide", the artistic elements of intangible cultural heritage of minorities can provide a lot of inspiration for the localization and design of brands. The use of these elements is not only a strategy for brand-localization, but also innovation and dissemination of Chinese intangible cultural heritage.

引用

页数：4

共 42 条

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