The effects of Airbnb's price positioning on hotel performance

被引：119
|
作者：
Xie, Karen L. [1 ]
Kwok, Linchi [2 ]
机构：
[1] Univ Denver, Daniels Coll Business, 2044 E Evans Ave Suite 331, Denver, CO 80208 USA
[2] Cal Poly Pomona, Collins Coll Hospitality Management, 3801 West Temple Ave, Pomona, CA 91768 USA
来源：
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT | 2017年 / 67卷
关键词：
Sharing economy; Airbnb; Price difference; Price dispersion; Hotel performance; RevPAR; REVENUE MANAGEMENT; COMPETITION; BUSINESS; REVIEWS; TOURISM; QUALITY; DIFFERENTIATION; AGGLOMERATION; HOSPITALITY; FACEBOOK;
D O I：
10.1016/j.ijhm.2017.08.011
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study examined the relationship between the price positioning of Airbnb listings, measured in price difference between a hotel property and the nearby Airbnb listings as well as price dispersion among these Airbnb listings, and the performance of nearby hotels. An exploratory analysis using field data points collected from the Airbnb listings and their hotel counterparts in the metropolitan area of Austin, Texas between Quarter 3, 2008 (debut of Airbnb in Austin) and Quarter 2, 2011 reveals intriguing findings. The entry of Airbnb listings was penetrative to local hotels. However, the price positioning of Airbnb, manifested in higher average price as compared to nearby hotels, as well as larger price dispersion among individual listings, significantly mitigated such penetration. Important theoretical contributions and practical implications for hotels are discussed.
引用
收藏
页码：174 / 184
页数：11
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