Facebook Marketing Analytics

the social media has gained significant importance in people's life and the most pertinent among the social media websites is Facebook. Fixed standard promotion is currently at first overwhelmed by different types of correspondence and publicizing. Lately, Real Time Marketing and Advertising (RTA) has become an advanced and similarly improved type of promotion in the era of social media. RTA is centered on barters in which singular notice positions are sold inside couple of milliseconds after the site has been called out. RTA would continuously supplant the customary web promoting space currently being sold at a fixed expense set by sponsors and media showcasing organizations. The actors mainly involved are web clients, distributers, publicists and innovation specialists. This study focuses on the effectiveness of Facebook Advertisements on increasing the purchasing intention of the customers. The result shows that Facebook is playing a very important role in successfully increasing the market values of many product and contribute to a substantial change in customer's purchasing plans.