The Continuous Improvement of Services. A Quantitative Study in Marketing Strategies

The aim of this article is to investigate the perception of young people regarding balneary tourism in Romania. Nowadays, we can observe that health has become a priority for many people and there is a trend in travelling to reconnect with nature. The authors present a theoretical introduction of balneo climaterical tourism and its development. The reason of choosing Romania is because it is known as being one of the richest country in thermal springs from Europe. Through a quantitative marketing research, the study is addressing issues related to the interests of young people regarding the balneary tourism. The results of this study show that many respondents intend to visit at least one balneary destination in order to relax. The final outcomes will be some suggestive drawing made by young people to promote this type of tourism. Regardless the richness and beauty found in Romania, the main problem is infrastructure. This study will help further in developing a SWOT analysis for travel agencies and other stakeholders from the tourism sector in order to develop new offers promoting balneary destinations for young people