The Impacts of Service Quality, Perceived Value, and Social Influences on Video Streaming Service Subscription

被引:9
|
作者
Guo, Miao [1 ]
机构
[1] Univ Connecticut, Storrs, CT 06269 USA
来源
关键词
WILLINGNESS-TO-PAY; MEASURING CONSUMER PERCEPTIONS; USER ACCEPTANCE; TECHNOLOGY; MODEL; CONSUMPTION;
D O I
10.1080/14241277.2022.2089991
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
This study investigates the factors affecting U.S. consumers' willingness to continue and subscribe to video streaming services. Three explanatory factors, video streaming service quality, perceived value, and social influences, are proposed to predict consumer subscription. By surveying 834 online video streaming users in the U.S., the analysis results show that five predictors from these three aspects best predict consumers' willingness to continue and subscribe to video streaming services, including service system reliability, compatibility, perceived enjoyment, perceived controllability, and normative pressure (social norms). Theoretical and practical implications are discussed to help deepen our understanding of paid media subscriptions in a highly competitive market environment.
引用
收藏
页码:65 / 86
页数:22
相关论文
共 50 条
  • [1] A Service Platform for Subscription-Based Live Video Streaming
    Vithana, Kelum
    Fernando, Shantha
    Dias, Dileeka
    [J]. 2009 INTERNATIONAL CONFERENCE ON INDUSTRIAL AND INFORMATION SYSTEMS, 2009, : 68 - +
  • [2] Relationships and impacts of service quality, perceived value, customer satisfaction, and image: an empirical study
    Hu, Hsin-Hui
    Kandampully, Jay
    Juwaheer, Thanika Devi
    [J]. SERVICE INDUSTRIES JOURNAL, 2009, 29 (02): : 111 - 125
  • [3] Cloud Video as a Service [VaaS] with Storage, Streaming, Security and Quality of service : Approaches and Directions
    Kesavaraja, D.
    Shenbagavalli, A.
    [J]. PROCEEDINGS OF 2013 INTERNATIONAL CONFERENCE ON CIRCUITS, POWER AND COMPUTING TECHNOLOGIES (ICCPCT 2013), 2013, : 1093 - 1098
  • [4] A STUDY ON THE EFFECTS OF QUALITY OF SERVICE PARAMETERS ON PERCEIVED VIDEO QUALITY
    Paudyal, P.
    Battisti, F.
    Carli, M.
    [J]. 2014 5TH EUROPEAN WORKSHOP ON VISUAL INFORMATION PROCESSING (EUVIP 2014), 2014,
  • [5] Effective Quality-of-Service Renegotiating Schemes for Streaming Video
    Hwangjun Song
    Dai-Boong Lee
    [J]. EURASIP Journal on Advances in Signal Processing, 2004
  • [6] Transcoding and Streaming-as-a-Service for improved Video Quality on the Web
    Timmerer, Christian
    Weinberger, Daniel
    Smole, Martin
    Grandl, Reinhard
    Muller, Christopher
    Lederer, Stefan
    [J]. PROCEEDINGS OF THE 7TH INTERNATIONAL CONFERENCE ON MULTIMEDIA SYSTEMS (MMSYS'16), 2016, : 314 - 316
  • [7] Video Quality Metric for Streaming Service Using DASH Standard
    Rodriguez, Demostenes Zegarra
    Rosa, Renata Lopes
    Alfaia, Eduardo Costa
    Abrahao, Julia Issy
    Bressan, Graca
    [J]. IEEE TRANSACTIONS ON BROADCASTING, 2016, 62 (03) : 628 - 639
  • [8] Effective quality-of-service renegotiating schemes for streaming video
    Song, HJ
    Lee, DB
    [J]. EURASIP JOURNAL ON APPLIED SIGNAL PROCESSING, 2004, 2004 (02) : 280 - 289
  • [9] The Effect of Service Climate on Perceived Service Value and Behavioral Intentions: The Mediating Role of Service Quality
    Mokhtaran, Mahrokh
    Fakharyan, Meysam
    Jalilvand, Mohammad Reza
    Mohebi, Majid
    [J]. ASIA PACIFIC JOURNAL OF TOURISM RESEARCH, 2015, 20 (04) : 472 - 486
  • [10] Consumers' propensity for rollover service contracts: the influences of perceived value, convenience and trust on service loyalty
    Wilkins, Stephen
    Hazzam, Joe
    Megicks, Phil
    [J]. JOURNAL OF STRATEGIC MARKETING, 2023, 31 (03) : 516 - 531