The influence of public health information sharing on social media during the early COVID-19 outbreak

Purpose - Social media have become famous platform to search and share the COVID-19-related information. The objective of this research is to bridge the gap by proposing the effects of network cluster and transmitter activity on information sharing process. Design/methodology/approach - Data were collected by using Facebook application, which was available for 14 days (May 1-14) in 2020. These data were analyzed to determine the influence of the network cluster and transmitter activity. Findings - The results showed that network cluster is positively related to transmitter activity on social media. In addition, transmitter activity partially mediated the effect of network cluster on the extent of information liked and shared. That is, transmitter activity can affect COVID-19-related information sharing on Facebook, and the activity effect is plausible and should become stronger as social network become denser. Originality/value - This study has contributed to the knowledge of health information sharing in social media and has generated new opportunities for research into the role of network cluster. As social media is firmly entrenched in society, researches that improve the experience or quality for users is potentially impactful.