Uganda's Flower Farms and Private Sector Development

The European Union's (EU) pledge to assist private sector development (PSD) in the African, Caribbean, and Pacific (ACP) states is a key pillar of its bilateral trade relationship with former colonies. It is this ostensible support to PSD that allows the EU to contend that its pursuit of market opening in ACP countries under Economic Partnership Agreements (EPAs) is not detrimental to human well-being in low-income countries, in spite of risks of import flooding and EU monopolization of emerging sectors. This article explores the legitimizing 'development' rationales of EU PSD frameworks from the perspective of stakeholders in a strategic site of private sector activity in the ACP grouping. Specifically, it explores Europe's PSD agendas from the standpoint of investors, managers and workers in Uganda's cut-flower sector, which is domestically seen as one of the sectorsmost likely to bring economic benefits to Uganda. Based on interviews with stakeholders in the industry, the article explores whether actors in this business sector concur with the underlying 'pro-poor' rationales of Europe's PSD framework and whether Europe is seen as a meaningful partner in this prioritized site of private sector activity.