SCUBA Diver Specialization and Behavior Norms at Coral Reefs

SCUBA diving is an increasingly popular activity that provides a number of benefits to coastal communities. However, the sustainability of recreational diving on coral reefs is largely dependent on the health of reef ecosystems. Divers can minimize their impacts to coral reefs through responsible diving behaviors, which are in part guided by social norms. The behavioral obligation and sanction components of twelve diving behaviors were determined for Florida Keys divers throughout the course of a year. Recognizing that recreationists are not homogenous, these norms were compared according to diver specialization level. Specialized divers felt a stronger obligation not to touch corals and to pick up garbage from the sea floor than did less specialized divers. Specialized divers also reported they would feel greater embarrassment for losing buoyancy control, touching corals, taking pieces of dead corals, or touching marine mammals. The findings point to a connection between specialization level and social norms, and a relationship to ensuring continued reef health.