GLOBALIZATION AND CURRENT CHILEAN BUSINESS ENVIRONMENT

The paper identifies and analyses a matrix of factors that influences business activities in Chile in the global context. Local business environment is explored through market environment analysis focusing on political, economic, socio-cultural, technological, legal and environmental environment. A focus is given not only on economic dimension of the complex Chilean business environment but to values and attitudes of Chilean hose holds to world issues. This analysis uses historical context, current technological development and global tendencies, role of geography and international political relation, social dimension and institutional rules, which in form of norms and acts heavily influence Chilean business environment. It is based on wide variety of data sources, especially from Chilean authorities, and international organizations. It finds out that the Chilean economic growth has a solid basis and the Chilean market represents important opportunities for foreign investment. It identifies the economic dependency on copper price. The social inequality is identified as the main shortcomings of the Chilean economic model which is on the other hand benefiting from the globalization. Chile managed to get through the global financial crisis relatively well and Chilean economy is approaching the economic level of developed countries. The values and attitudes of Chilean households concerning world issues are similar to those in Germany or USA and sometimes even with higher level of trustworthiness and tolerance.