WINE PURCHASE AND CONSUMPTION IN PORTUGAL - AN EXPLORATORY ANALYSIS OF YOUNG ADULTS' MOTIVES/ATTITUDES AND PURCHASE ATTRIBUTES

被引：0
|
作者：
Duarte, Filomena [1 ]
Madeira, Joana [1 ]
Madalena Barreira, Ma [1 ]
机构：
[1] Univ Tecn Lisboa, Ctr Engn Biossistemas CEER, Inst Super Agron, Lisbon, Portugal
来源：
CIENCIA E TECNICA VITIVINICOLA | 2010年 / 25卷 / 02期
关键词：
wine; consumption motives/attitudes; extrinsic attributes; information sources; market segmentation;
D O I：
暂无
中图分类号：
TS2 [食品工业];
学科分类号：
0832 ;
摘要：
This study, exploratory in nature, examines how motives/attitudes, purchase and consumption behaviour, as well as extrinsic attributes for wine choice, of Portuguese young adult's (aged less than 35 years), differ from other age segments. With this aim an online survey was used, resulting in 1160 usable responses. Using factor and cluster analysis, based on motivation/attitudes towards wine consumption, four segments were obtained: "Enthusiast", "Regular", "Infrequent" and "Convivial" wine drinkers. Results show that despite some similarities, young adults (more represent in the two last clusters), particularly those under 24 years, show significant differences concerning the analysed factors.
引用
收藏
页码：63 / 73
页数：11
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