SPATIAL PATTERNS OF LINGUISTIC LANDSCAPES IN TOURISM AREA

Linguistic landscapes in tourism areas are able to educate tourists and spread signs according to tourist activities, both in monolingualism and multilingualism. This study aims to determine multilingualism in the spatial landscape in tourism areas. In addition, spatial patterns are also designed as a reference for the development of linguistic landscape function policies. This study was conducted for eight months in the strategic area of Tangkubanparahu national tourism, Indonesia. This study employs qualitative methods with primary data obtained through observation, interviews, and documentation. In the meantime, data are obtained through secondary documents sourced from previous research and government policies related to tourism. The analysis used is content analysis, descriptive analysis, content analysis, and map analysis. The findings of this study are expected to be able to identify the character, function, and purpose of the linguistic landscape in the Bandung-Ciwidey National Prioritized Tourism Destination. Therefore, a spatial pattern of the distribution of linguistic landscape signs can be designed as a reference for the development of national tourism destinations in Bandung-Ciwidey and in Indonesia.