Lifestyle tourism entrepreneurs' mobility motivations: A case study on Dali and Lijiang, China

Based on the motives for moving, mobility can be classified into production-relatedmobility and consumption-related mobility. Lifestyle mobility is a different form of mobility in that it blurs the boundary between leisure and work. As a typical case of lifestylemobility, lifestyle entrepreneurs are studiedmostly from entrepreneurial andmigration perspective rather than frommobility. Using lifestyle mobility theoretical lens, this paper explores themotivations, decision-making processes and the dynamic mobility characteristics of lifestyle entrepreneurs in China. The mobility of lifestyle entrepreneurs is lifestyle-oriented, with slow pace of life and the natural environment as their keymotives. Lifestyle entrepreneurs are of highmobility. They make quick decisions tomove andwill return to their original places eventually. Chinese lifestyle entrepreneurs are different fromwestern ones. First, theirmoving is mainly inside China. Second, they are all prepared to get back to their original places eventually. (C) 2017 Elsevier Ltd. All rights reserved.