ESTIMATION OF FACTORS AFFECTING COMPETITIVENESS OF PRIVATE BUSINESS IN THE SONG HONG DELTA, VIETNAM

Vietnam is integrating deeper into the world economy. In this context, competitiveness becomes vital for private businesses. By estimating the internal factors that influence competitiveness, this research aims at proposing solutions to improve the competitiveness of private business in the Song Hong Delta, Vietnam. The data for the study were collected from 186 private businesses which are operating in the Song Hong Delta region at the moment. The research reveals that: organizational and managerial capacity; marketing capacity; financial capacity; technology access and innovation; service quality and collaboration capabilities are six factors which affect the competitiveness of private business in the region.