Social media usage and innovation performance: the case of fashion SMEs in Jordan

被引：3

作者：

Alalawneh, Ammar A. Faleh ^{[1
]}

Alkhatib, Saleh Fahed ^{[1
]}

Abu Abbass, Marwa Hasan ^{[1
]}

机构：

[1] Yarmouk Univ, Fac Econ & Adm Sci, Business Adm Dept, Strategy, POB 566, Irbid 21163, Jordan

来源：

INTERNATIONAL JOURNAL OF FASHION DESIGN TECHNOLOGY AND EDUCATION | 2022年 / 15卷 / 02期

关键词：

Social media platforms; innovation performance; fashion SMEs; Facebook and Instagram; Jordan; COMMUNITIES; FUTURE;

D O I：

10.1080/17543266.2021.2011963

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study aims to analyze the impact of using leading social media platforms (SMPs) on the innovation performance of the fashion SMEs in Jordan. A theoretical model has been developed and validated empirically using a survey of 217 fashion SMEs. The results highlight the positive significant impact of SMPs' usage on the innovation performance. This research has distinctly contributed to the existing literature by considering the SMPs' usage in the context of developing fashion SMEs, thereby contributing to filling a literature gap. Finally, research limitations, managerial implications, and future research suggestions are presented.

引用

页码：221 / 232

页数：12

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