Credit Index Research of Chinese Medicine Market - Take a Chinese Medicine Market in Chengdu for Example

被引：0

作者：

Yang, Binbin ^{[1
]}

Zhou, Zongfang ^{[1
]}

机构：

[1] Univ Elect Sci & Technol China, Sch Econ & Management, Chengdu 611731, Sichuan, Peoples R China

来源：

PROCEEDINGS OF THE 7TH ANNUAL MEETING OF RISK ANALYSIS COUNCIL OF CHINA ASSOCIATION FOR DISASTER PREVENTION | 2016年 / 128卷

关键词：

Chinese medicine; professional market; credit characteristics index; market credit index1;

D O I：

暂无

中图分类号：

O [数理科学和化学]; P [天文学、地球科学]; Q [生物科学]; N [自然科学总论];

学科分类号：

07 ; 0710 ; 09 ;

摘要：

Drug is a top priority in the people's livelihood and health care. As an important component in our country's drugs work, Chinese medicine industry have resulted in a lot of achievements after 20 years of development. However, there are serious information asymmetry problems in Chinese medicine professional market. To solve this problems, we need to establish a mechanism that can deliver a general idea of the Chinese medicine market to the terminal market trading links. Further, the credit as a easily recognized signal can effectively convey information and reshape the competition order. Based on improved analytic hierarchy process (AHP), this paper constructs the Chinese medicine professional market credit index measurement system and analysis the four categories of credit characteristics of the market index in order to provide effective way for reveal credit trends and potential risk of the Chinese medicine professional market.

引用

页码：746 / 752

页数：7