Covid-19 Pandemic: Challenges Social Tourism

Social Tourism [TS] aims for greater access to tourist activities for the entire population, but these challenges were enhanced in the pandemic context. The health and economic crisis arising from Covid-19 pandemic brought several impacts on tourism, as actions to mitigate the virus impacts interfered with routines of tourism sector. The present article purposed analyzes the challenges of Brazil's social tourism due to the implications of Covid-19 pandemic. Adopting the Servico Social do Comercio [Sesc] Regional Administrations in Alagoas, Pernambuco, Paraiba and Rio Grande do Norte as a cut, a descriptive and explanatory qualitative research was carried out, collecting data through documentary research, semi-structured interviews and open questionnaires. The data were analyzed by Content Analysis by Bardin (2016). Discrepancies were observed in the crisis's management between the states, highlighting the occurrence of virtual actions to promote interaction with their public and conservation of sustainability aspects and social responsibility inherent to the segment.