MARKETING IN AN ENVIRONMENT OF THE SOCIAL NETWORKS

被引：0

作者：

Dankova, Alena ^{[1
]}

Dirgova, Eva ^{[1
]}

Grigerova, Adriana ^{[1
]}

机构：

[1] Catholic Univ Ruzomberok, Fac Educ, Nabrezie Jana Pavla 2 15, Poprad 05801, Slovakia

来源：

MARKETING IDENTITY: DIGITAL LIFE, PT I | 2015年

关键词：

Social Marketing; Social Media; Social Networks; Social Web;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Social marketing applies a procedure of logical planning of processes consisting of the research aimed at the consumer, market analysis, segmentation, setting of targets, and the identification of strategies and tactics. The aim of each company that presents itself on the Internet is to have its websites frequently visited to ensure the market is aware of the company name, its products and services. Promotion of the company, its products and services through social networks provides benefits that cannot be achieved by an advertising campaign in other media.

引用

页码：28 / 39

页数：12

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