The Study on the Process of New Service Development in Logistics Enterprises

For service enterprises, new service development is important as the R & D to the manufacturing enterprises. The new service development activities in most domestic logistics enterprises, to a certain extent, act in a rule of thumb and in a large state of randomness, and lack of expertise awareness and skills of new services management. They have limited knowledge in the process of new service development. Based on the theoretical study and combined with the characteristics of logistics enterprises, this paper summarizes the process of new service development in domestic logistics enterprises, and puts forward the theoretical model of 14 part in the process of new service development in logistics enterprises and describes the relationship between their relative weights, by using the methods of comparative empirical study, interviews and questionnaire survey. Formal process of NSD is an effective way to improve the efficiency of logistics business innovation management. It has certain reference to logistics enterprises in NSD.