The Use of Windows Phone Mobile-based Marketing

A marketing application can provide a solution for merchants to promote their products. In the business world, often merchants as a business entity to engage in the sale of goods and / or services have difficulty in getting and keeping customers. For that the company will present a mobile marketing app that uses LBS (Location Based Service) technology. But in its development, a company increasingly difficult to obtain and retain customers who want to use the services of the application that can be caused by the lack of a side view of the merchant branding. Therefore, mobile applications need to be made new marketing innovations result from the previous system based on Windows Phone to answer the needs of merchants and business-related potentials. The system developed will consist of native applications installed on Windows Phone that can be easily accessible to the general public and dashboard applications that will serve as the management of the data content displayed on native applications. This application has a customer loyalty program in the form of m-coupon as a form of reward point for loyal customers.