Selling through the Senses: Sensory Appeals in the Fashion Retail Environment

被引：16
|
作者：
Lund, Curt [1 ]
机构：
[1] Univ Minnesota, MFA, Minneapolis, MN 55455 USA
来源：
FASHION PRACTICE-THE JOURNAL OF DESIGN CREATIVE PROCESS & THE FASHION INDUSTRY | 2015年 / 7卷 / 01期
关键词：
sensory marketing; retail atmospherics; retail environments; fashion retailing; apparel retailing; consumer behavior; AMBIENT SCENT; INDIVIDUAL-DIFFERENCES; HAPTIC INFORMATION; BACKGROUND MUSIC; TACTILE INPUT; TOUCH; CONSUMERS; NEED; DESIGN; EXPERIENCE;
D O I：
10.2752/175693815X14182200335619
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
Within the retail environment, appeals to our five basic senses (sight, smell, hearing, touch, and taste) play a significant role in how customers experience, evaluate, and purchase a product. This article provides an overview of the history of sensory marketing research and theory, and explores a cross-section of contemporary studies investigating the impact of sensory appeals in the retail environment, particularly in fashion retail settings.
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页码：9 / 30
页数：22
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