Using MCDM Method to Evaluate Product Development Projects based on Internal Resources and External Competitors

The market of high-tech consumer goods is a rapidly changing environment. To deal with the new product projects decision problem, it is important to collect information to make the right decision at the initial stage of product development. In past research, managers usually evaluate the product development projects (PDP) only based on its own resources. However, competitors can generate the similar products to compete in the market. Under this way, the PDP decision, is a multiple criteria decision making (MCDM) problem, should consider the internal and external factors. To address this MCDM problem, we propose a new method by combining the linguistic variables with intuitionistic fuzzy numbers based on the intuitionistic fuzzy projection approach to analyze performance of PDPs. Then, a case example will implement to evaluate new kind of smart phone in order to fit with the 5 th generation mobile networks (5G) by using the proposed method. Finally, some conclusions and future research will be discussed as ending.