Reflection on the motivation of undergraduate students in the choice of communication studies at the universities of Madrid

This paper reflects the research result of a group of professors of Department of Journalism IV (Media Management) of the UCM in July 2010 from a sample consolidated the three hundred students participating in the Summer Media School and whose main objective was their media literacy and familiarity with production processes in the mass media. Among the objectives is to know what reasons drove them to these students attend some of the degrees in Communication at the University of Madrid, from twenty items arising from one of the thirty-four survey questions: Why have you chosen to study this higher degree?