External and Internal Context in the Coherence of Advertisement: An Empirical Study on the Affect to the Ad and Brand

被引：0

作者：

Grochowska, Alicja

Falkowski, Andrzej

机构：

来源：

ADVANCES IN ADVERTISING RESEARCH VIII: CHALLENGES IN AN AGE OF DIS-ENGAGEMENT | 2017年

关键词：

CONGRUENCY; RESPONSES; MEMORY;

D O I：

10.1007/978-3-658-18731-6_8

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：97 / 107

页数：11

共 31 条

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[J]. ECONOMIC AND ENVIRONMENTAL GEOLOGY, 2014, 47 (06): : 657 - 671

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