Strategies for sustainability

Sustainable development has three broad goals: environmental stewardship, social responsibility and economic prosperity, for both the organization and its stakeholders. In a successful sustainability-focused business strategy, these three goals will be inter-related and supportive of each other. Developing such a strategy requires careful study and analysis to fully understand sustainability-related opportunities and threats. Battelle's consulting work with the cement industry the State of Arizona and others, shows how innovation is a focused business strategy. key element of sustainability. Furthermore such business strategies must be customized to meet an organization's core competencies, financial situation, skills, resources, and the sustainability challenges it faces.