Some reflections on psychoanalytic approaches to marketing and consumer research

被引：7

作者：

Holbrook, Morris B. ^{[1
]}

机构：

[1] Columbia Univ, Grad Sch Business, New York, NY 10024 USA

来源：

MARKETING THEORY | 2015年 / 15卷 / 01期

关键词：

D O I：

10.1177/1470593114558529

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

[No abstract available]

引用

页码：13 / 16

页数：4

共 50 条

[1] SOME METHODOLOGICAL REFLECTIONS ON DIFFICULTIES OF PSYCHOANALYTIC RESEARCH
MEEHL, PE
[J]. PSYCHOLOGICAL ISSUES, 1973, 8 (02) : 104 - 117
[2] Psychoanalytic therapy and narrative research interviewing: some reflections
Archard, Philip John
O'Reilly, Michelle
[J]. NURSE RESEARCHER, 2022, 30 (03) : 28 - 35
[3] Some new approaches to consumer acceptance measurement as a guide to marketing
Lee, Hye-Seong
O'Mahony, Michael
[J]. FOOD SCIENCE AND BIOTECHNOLOGY, 2007, 16 (06) : 863 - 867
[4] INTERVIEW QUALITATIVE RESEARCH IN MARKETING AND CONSUMER: APPROACHES AND GUIDELINES PARADIGMATIC
Fischer, Eileen
Castilhos, Rodrigo B.
Fonseca, Marcelo Jacques
[J]. REVISTA BRASILEIRA DE MARKETING, 2014, 13 (04): : 67 - 79
[5] Neighbors: Some psychoanalytic reflections
Akhtar, Salman
[J]. INTERNATIONAL JOURNAL OF APPLIED PSYCHOANALYTIC STUDIES, 2022, 19 (01) : 92 - 104
[6] Psychoanalytic Research: Personal Reflections
Hinshelwood, R. D.
[J]. BRITISH JOURNAL OF PSYCHOTHERAPY, 2018, 34 (04) : 539 - 548
[7] REFLECTIONS ON PSYCHOANALYTIC RESEARCH - INTRODUCTION
MAYMAN, M
[J]. PSYCHOLOGICAL ISSUES, 1973, 8 (02) : 1 - 10
[8] Consumer involvement and marketing in Africa: some directions for future research
Gbadamosi, Ayantunji
[J]. INTERNATIONAL JOURNAL OF CONSUMER STUDIES, 2013, 37 (02) : 234 - 242
[9] Some Reflections on the State of Business-to-Business Marketing Research
Tzempelikos, Nektarios
[J]. JOURNAL OF BUSINESS-TO-BUSINESS MARKETING, 2022, 29 (02) : 119 - 130
[10] Transformative Consumer Research and Public Policy and Marketing Research: Distinct, Yet Complementary, Approaches
Newman, Christopher L.
Finkelstein, Stacey R.
Davis, Brennan
[J]. JOURNAL OF PUBLIC POLICY & MARKETING, 2021, 40 (03) : 331 - 335

← 1 2 3 4 5 →