Market orientation, relationship marketing orientation, and business performance: The moderating effects of economic ideology and industry type

被引：87
|
作者：
Sin, LYM [1 ]
Tse, ACB
Yau, OHM
Chow, RPM
Lee, JSY
机构：
[1] Chinese Univ Hong Kong, Dept Mkt, Sha Tin 100083, Peoples R China
[2] City Univ Hong Kong, Dept Mkt, Hong Kong, Hong Kong, Peoples R China
[3] City Univ Hong Kong, Dept Management, Hong Kong, Hong Kong, Peoples R China
来源：
JOURNAL OF INTERNATIONAL MARKETING | 2005年 / 13卷 / 01期
关键词：
D O I：
10.1509/jimk.13.1.36.58538
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study examines how economic ideology and industry type moderate the impacts of market orientation and relationship marketing orientation on business performance. The authors collected data through a survey of firms in both Mainland China and Hong Kong. They selected these two economies because they have similarities in cultural dimensions and differences in economic dimensions. The authors find support for the moderating effect of economic ideology and industry type on the link among market orientation, relationship marketing orientation, and business performance.
引用
收藏
页码：36 / 57
页数：22
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