Tourism organizations and land trusts: a sustainable approach to natural resource conservation?

This study explores current and potential collaboration efforts between land trusts (LTs) and tourism entities in the USA. LTs and tourism entities have convergent needs and goals regarding natural resource protection, possibly making them suitable partners. Sustainable tourism development needs natural resource protection; land trusts have proved economically viable and effective methods for protecting natural areas. While some case studies have described collaboration efforts by selected LTs and tourism entities, this mixed methods exploratory study is based upon survey data from 279 local and regional LTs operating across the USA. The study is grounded in both the Primary Environmental Care (PEC) conceptual model and Jafari's Background Tourism Elements concept, providing clarity on current and potential collaboration efforts between LTs and tourism entities. The survey showed that tourism-related characteristics, especially scenic qualities, were acceptable to land trusts, and that tourism was the most mentioned industry within LT areas. Only 39% of LTs currently work with tourism entities; however, only 4% of LTs report opposition from tourism entities to their conservation work. LT managers were strongly in favor of future collaboration with tourism interests. All five of the key components required for the PEC model were found.