THE CRITICAL START-UP ENTERPRISE SUCCESS FACTORS: DEVELOPMENT OF A RESEARCH MODEL

This study presents previous conceptual determinants and the outcome of the theoretical model-building, related to the critical success factors (CSFs), relevant for the success of entrepreneurial start-ups. Previous research, in both developed and developing countries, has been reviewed and the preliminary qualitative analysis of previously identified start-up CSFs performed. The preliminary research framework, consisting of the personal (entrepreneurial), organizational (enterprise) and, potentially, institutional factors (as related to the entrepreneurial environment), is presented, along with the range of entrepreneurial outcomes. Those include the survival, profitability and different measures of enterprise growth, such as the turnover and employee growth. Finally, the research model and the methodology for the subsequent empirical research, to be conducted in Croatia and Bosnia and Herzegovina, are discussed.