Models of best-worst choice and ranking among multiattribute options (profiles)

被引：37
|
作者：
Marley, A. A. J. [1 ]
Pihlens, D. [2 ]
机构：
[1] Univ Victoria, Dept Psychol, Victoria, BC V8W 3P5, Canada
[2] Univ Technol Sydney, Fac Sci, Sch Math Sci, Sydney, NSW 2007, Australia
来源：
JOURNAL OF MATHEMATICAL PSYCHOLOGY | 2012年 / 56卷 / 01期
关键词：
Best-worst choice; Maxdiff model; Multiattribute options; Probabilistic models; Profiles; STOCHASTIC VARIANCE ASSUMPTION; DECISION RESEARCH THEORY; INFLATION;
D O I：
10.1016/j.jmp.2011.09.001
中图分类号：
O1 [数学];
学科分类号：
0701 ; 070101 ;
摘要：
We develop and characterize new representations for the maxdiff model (Marley & Louviere, 2005) for best-worst choice between multiattribute options; in particular, we state conditions under which the scale value of a multiattribute option is a product of independent ratio scales on each attribute. We show that there is a vector of simple "scores" that are sufficient for the model, with each score a closed-form function of the maximum likelihood estimates of the model's parameters. Several related models are developed for rank orders obtained by repeated best and/or worst choices, and two of these models are tested on stated preferences between mobile phones. (C) 2011 Elsevier Inc. All rights reserved.
引用
收藏
页码：24 / 34
页数：11
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