New Way Marketing vs. Old Way Marketing in Customer Experience Era

The future landscape of the business worldwide will have marketing evolutions as a driver. These evolutions will be the response to the changes in business and marketing environment. The paper aims to analyze the key trends that are shaping the market environment and change consumer behavior impacting marketing at business level and in the same time to understand which are the classic and new models and tactics that marketers should master in order to place much more emphasis on the consumer. These issues are presented as the result of both theoretical and applied various researches performed by numerous international organizations, consulting and global companies, scholars, and authors. They could be found mainly in the systematic approach by using the marketing paradigm and new practices around the world, in order to keep brands successful. The Business World is gradually moving towards the New Market Economy style of operation; thus those still with the old marketing economy may soon be out of business. It is therefore imperative for all businesses to operate in the new market economy style by moving from organizing by product units to organizing by customer target and experience.