A Study on the Problems of Advertisement Design of Urban Public Transportation and Its Solutions

More concrete suggestions are proposed to improve the visual design for buses in modern cities. This paper analyzes the development, advantages and the current situation of the advertisement design of the body of modern buses in the problems existing in the advertisement design of the modern buses body, and puts forward the corresponding design methods from the aspects of designing ideas, creative ideas and visual elements to enhance the quality of the visual design of the body advertisement of buses. The research on advertising design of visual design of urban public transportation will be benefit to regulate contents of the advertisement to enhance the advertisement effect to achieve the pleasing effect in the propaganda purpose at the same time on people; and the research helps to ensure the healthy and rapid development of vehicle advertisement and to make the advertisement of buses body to create a cultural brand of cities.