Integrating Customers and Suppliers in Retail Co-innovation Mercadona, the Spanish grocery retailer, uses a co-innovation approach in which customers and suppliers collaborate to create new products.

被引：3

作者：

Garrigos, Jose Albors ^{[1
]}

Molina, Maria de Miguel ^{[2
,3
,4
]}

机构：

[1] Univ Politecn Valencia, Valencia, Spain

[2] Univ Politecn Valencia, Dept Management, Valencia, Spain

[3] Univ Roehampton, London, England

[4] Univ Calif Berkeley, Berkeley, CA 94720 USA

来源：

RESEARCH-TECHNOLOGY MANAGEMENT | 2020年 / 63卷 / 03期

关键词：

Co-innovation; Customer focus; Retailing; CONSUMER;

D O I：

10.1080/08956308.2020.1733887

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Overview: The retail grocery sector is not a leader in new product development due to inherent innovation risks and retailers' complex relationships with suppliers. Product co-innovation is an effective way to overcome innovation barriers and is feasible when retailers collaborate with customers and suppliers. We present a case study of Mercadona, a leading retailer in Spain that introduces new products developed using a novel co-innovation approach where customers and suppliers collaborate in innovation hubs from the start of the ideation phase. Other companies can learn from Mercadona's innovation journey over the last 20 years.

引用

页码：33 / 41

页数：9