Attitude, Quality and Satisfaction Toward Distributor Brands in Durable Goods: The Influence of Consumers' Price Consciousness

被引：1

作者：

Maria Caplliure, Eva ^{[1
]}

Curras-Perez, Rafael ^{[1
]}

Jose Miquel, Maria ^{[1
]}

Perez-Cabanero, Carmen ^{[1
]}

机构：

[1] Univ Valencia, Fac Econ, Valencia, Spain

来源：

ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING | 2015年

关键词：

Distributor brand; Attitude; Price consciousness; Durable goods; Anticipated satisfaction; PRIVATE LABELS; PURCHASE;

D O I：

10.1007/978-3-319-20182-5_18

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study analyzes how consumers' general attitude towards distributor brands, the perception held by the individual on the quality differences between distributor and manufacturer brands, as well as the anticipated satisfaction with the product are key variables for explaining the intention to purchase durable goods with distributor brands. As a significant contribution the influence of consumers' price consciousness as a moderating variable is tested.

引用

页码：177 / 183

页数：7

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