The Corporate Shared Value for Sustainable Development: An Ecosystem Perspective

While corporate social responsibility (CSR) is prevailing, the concept of creating shared value (CSV) by coordinating business activities and social concerns brings a great opportunity to transforming the business model for sustainable development. To better understand the systems comprising corporate shared value chains would be beneficial to economics, society, and sustainability. This study refers to the ecosystem as the theoretical lens in the exploration of the CSV components and contexts, and takes Macy's as a focal case. In terms of academic contributions, this study generalizes the CSV components, including markets, social innovations, social performances, new business models, corporate entrepreneurship, and social network support. The research findings contribute to conceptualize and systemize the concept of CSV. In terms of practical contributions, the contexts for the operation of CSV, as summarized by this study, can serve as a template for corporate planning of CSV activities and sustainable development.