Promotion Mode Research of Logistics Information Service Platform

被引：0
|
作者：
Ji, Shou-Wen [1 ]
Zhao, Yue [1 ]
Zhang, Song-Bo [1 ]
Zheng, En-Mei [2 ]
Bi, Jian-Guo [2 ]
机构：
[1] Beijing Jiaotong Univ, Sch Traff & Transportat, Beijing, Peoples R China
[2] Yunnan Asean Publ Logist Informat Co Ltd, Kunming, Yunnan, Peoples R China
来源：
2015 2ND INTERNATIONAL CONFERENCE ON E-COMMERCE AND CONTEMPORARY ECONOMIC DEVELOPMENT (ECED 2015) | 2015年
关键词：
Logistics Information Service Platform; Promotion mode;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
In recent years, logistics information service platform is developing rapidly, however, the relevant marketing model research is relatively scarce. In this paper, we take Yunnan ASEAN public logistics information platform for example, analyze the promotion status quo, conclude the existing problems of the early platform promotion, also list some online and offline promotion methods. This study will provide reference for further logistics information service platform promotion.
引用
收藏
页码：163 / 167
页数：5
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