THE RELATIONSHIPS AMONG SELF-BRAND CONGRUENCE, BRAND ATTACHMENT, CUSTOMER ENGAGEMENT, AND BRAND LOYALTY

被引：0

作者：

Andonova, Yana ^{[1
]}

Miller, Elizabeth Gelfand ^{[1
]}

Diamond, William D. ^{[1
]}

机构：

[1] Univ Massachusetts, Amherst, MA 01003 USA

来源：

IDEAS IN MARKETING: FINDING THE NEW AND POLISHING THE OLD | 2015年

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D O I：

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中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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页码：816 / 816

页数：1

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