Human factors in the design of Interactive Multimedia Art Installations (IMAIs)

This study will shed light on the opportunities for improvements in the function of interaction between Interactive art installations and the spectators. Where a synthesis of the analysis and evaluation of sensory, cognitive and perceptual human and socio-cultural factors in various research studies and an undergoing case study will be presented. The main goal of this study is to enhance the user experience and bring it to a higher level by considering the human factors in the interactivity aspect, as we human beings have different levels of cognition and perception that will compose our experience with the IMAI. (C) 2015 The Authors. Published by Elsevier B.V.