Background: At present, the development of new media is booming, which has brought great challenges to the development of radio and television news. Therefore, how to develop in the highly competitive environment has become a problem that all journalists must face. In view of various problems in news interview, journalists should deeply dissect and then take corresponding countermeasures to deal with them, so as to make radio and television news develop better in the new media environment. Subjects and methods: From the perspective of mass communication psychology, this paper analyzes the audience psychology of the receiver, analyzes the problems existing in the news interview, puts forward a number of innovative methods of news interview according to the psychological characteristics of the interviewer and the receiver, finds out the root causes of the disadvantages in the news interview, and then solves them. Results: At the same time, it is also necessary to improve the comprehensive quality and ability of the interviewers, so as to bring more and better news information to people. Conclusions: To integrate mass communication psychology into the interview, should recognize the limitations of current technology application, comprehensively understand the work form of news interview, analyze the psychological characteristics and state of the receiver, and promote the development and progress of news interview industry.
