Non-dominated differential context modeling for context-aware recommendations

Context plays an important role in the process of decision making. A user's preferences on the items may vary from contexts to contexts, e.g., a user may prefer to watch a different type of the movies, if he or she is going to enjoy the movie with partner rather than with children. Context-aware recommender systems, therefore, were developed to adapt the recommendations to different contextual situations, such as time, location, companion, etc. Differential context modeling is a series of recommendation models which incorporate contextual hybrid filtering into the neighborhood based collaborative filtering approaches. In this paper, we propose to enhance differential context modeling by utilizing a non-dominated user neighborhood. The notion of dominance relation was originally proposed in multi-objective optimization, and it was reused to definite non-dominated user neighborhood in collaborative filtering recently. These non-dominated user neighbors refer to the neighbors that dominate others from different perspectives of the user similarities, such as the user-user similarities based on ratings, demographic information, social relationships, and so forth. In this paper, we propose to identify the non-dominated user neighborhood by exploiting user-user similarities over multiple contextual preferences. Our experimental results can demonstrate the effectiveness of the proposed approaches in comparison with popular context-aware collaborative filtering models over five real-world contextual rating data sets.