The Third-Person Effect of Online Advertising of Cosmetic Surgery: A Path Model for Predicting Restrictive Versus Corrective Actions

被引：48

作者：

Lim, Joon Soo ^{[1
]}

机构：

[1] Syracuse Univ, Dept Publ Relat, SI Newhouse Sch Publ Commun, 215 Univ Pl, Syracuse, NY 13244 USA

来源：

JOURNALISM & MASS COMMUNICATION QUARTERLY | 2017年 / 94卷 / 04期

关键词：

social desirability; self-efficacy; third-person effect; cosmetic surgery advertising; corrective actions; censorship; POLITICAL SELF-EFFICACY; SOCIAL MEDIA; APPRAISAL DETERMINANTS; PERCEIVED-IMPACT; PERCEPTION; CENSORSHIP; SUPPORT; DESIRABILITY; DISTANCE; ACTIVISM;

D O I：

10.1177/1077699016687722

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

Using survey data with a national representative of U.S. adult women, the current study tested both the perceptual and behavioral hypotheses for the third-person effect of online advertising of cosmetic surgery (OACS) in a theoretical process model. A strong third-person perception (TPP) was observed in assessing the influence of OACS. The results of a path analysis revealed that the self-other exposure gap and social undesirability were positive predictors of the TPP. TPP had a direct impact on support for regulation (SFR) of OACS and an indirect effect on corrective actions. Both SFR and online political self-efficacy (OPSE) were the good predictors for corrective actions.

引用

页码：972 / 993

页数：22